PRESSMAN
Concept to Creation — All Under One Roof
Pressman is a brand fully created and developed by ITC Cutting Edge. As a one-stop shop for branding, ITC led the entire process — from strategy and logo design to packaging, marketing materials, and print production. Rooted in our printing press heritage, Pressman was built as a print-themed whiskey that honors blue-collar workers and everyday men who take pride in honest work. Smooth yet strong and heritage-inspired, the brand reflects the resilience of the working man — brought to life from concept to shelf by ITC.
Where Heritage Meets Hard Work
The vision behind Pressman was to create a whiskey brand that felt rugged yet refined — a bottle that blue-collar workers could be proud to pour. We set out to build a brand that honored grit and hard work while still carrying a sense of class and timeless character. The logo typography was carefully chosen to feel strong and bold, reminiscent of traditional printing press type, tying directly back to our heritage. To ensure the bottle stood out on shelves, we selected a distinctive palette of copper red, cream, and dark gray — colors that feel both vintage and powerful. Every typographic detail was inspired by old-world printing techniques, reinforcing the brand’s roots while giving it a commanding, modern presence.
Driving Visibility Through Design
Pressman’s marketing strategy was designed to be flexible, consistent, and impactful. We created a library of custom backgrounds, typography, and branded visuals that allow us to produce cohesive advertisements across digital, print, and in-store promotions. This system keeps the brand recognizable while giving us room to create fresh, engaging content.
We also execute seasonal campaigns — including promotions like St. Patrick’s Day — to keep the brand relevant and timely throughout the year. Each campaign is crafted to reinforce Pressman’s rugged, heritage-inspired identity while driving engagement and visibility.
From the Press to the Street
One of Pressman’s greatest advantages is ITC Cutting Edge’s ability to produce and supply every branded material needed to support the brand in the real world. From posters, banners, and wall wraps to car wraps, apparel, and case bins, ITC ensures consistent, high-quality execution across every touchpoint. We also create trade show displays, in-store signage, promotional flags, event tents, and custom retail displays — all designed and produced under one roof. This full-service capability allows Pressman to maintain a powerful, cohesive presence whether it’s on the shelf, at an event, or out in the community.
Precision from Concept to Print
At ITC Cutting Edge, retail printing is more than production — it’s a strategic advantage. By designing and printing in the same building, we maintain complete control over quality, color accuracy, materials, and timelines. This streamlined process eliminates miscommunication between designers and printers, ensuring that what is envisioned on screen is executed perfectly in print. It also allows for faster turnarounds, efficient revisions, and consistent brand standards across every piece. From in-store displays and signage to promotional graphics and packaging, keeping everything under one roof ensures precision, speed, and a seamless path from concept to finished product.
Creating Branded Experiences
Pressman’s presence extends beyond the shelf and into real-world experiences through concerts, bar events, and trade shows. ITC Cutting Edge ensures that every event is fully branded and professionally executed with high-impact printed materials. From large-scale banners, flags, and event tents to bar signage, stage backdrops, promotional displays, and branded giveaways, every piece is designed and produced in-house for maximum consistency and visual impact.
By combining strategic design with high-quality print production, Pressman shows up strong at every event — creating an immersive brand experience that captures attention, reinforces identity, and leaves a lasting impression long after the last pour.
